How awelsh started their postcard, flyer or print journey
Who are you known as?
Popcar Car Sharing
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Popcar is a Car sharing company.
Target audience - 21 - 65+ male and female. Those who either don't own a car or families who own a car and need the second car occasionally.
Our target market is geographically defined by the suburbs our cars are located in - it wont appeal unless you have one within 750m of your front door.
What inspires you and how do you envision the design for your business?
A flyer to be distributed via mail and handout to promote a competition
Prize is: $450 cash – This represents what can be saved by using Popcar to Car Share vs private car ownership over a month.
Entry via: SMS the answer to a question, Which Popcar is closest to you?
i) Promoting the competition
ii) Copy and vehicle imagery
Copy to Include
Headline: What would you do with $450
Copy 1: With Popcar Car Sharing you could be saving up to $450* compared to owning a car. See the difference this saving could make by winning $450* cash and then consider Popcar instead of car ownership to make it your everyday reality.
Copy 2 (Disclaimer): *Actual saving depends on the users driving requirements and type of vehicle owned.
Map image needs to be created, showing street names and markers where our cars are located.
Map zoom level desired as per https://www.google.com.au/maps/place/Bannerman
Copy 1: To experience what $450 would do for you enter and win. Simply text the street name of the closest Pocpar to you to 04xx xxx xxx and you’re in the draw to win. Winner will be contacted via the number supplied after prize drawn on 31st August 2018.
Copy 2: Limited time special offer to join is on now at http://www.popcar.com.au/north-sydney-offer
Copy 3: To find out more about how Popcar works visit popcar.com.au