This is our final design, but feel like something is missing. We love how the logo looks in example A, but without the gun metal background the logo looks dull on our typical white ground we use.
1. Needs a bit more flair with the color. Want to adjust color more sharp piercing, but not blinding. Not sure describe, but maybe texture/shadow/fade?
2. We need the words “Insurance Brokers” along with Fidens obviously. Need the find the best way to format/place the words together in professional easy to ready manner. 1 version Fidens Insurance Brokers 1 version Fidens “Full Confidence” (our tagline)
Color for sure has to be upgraded. We don’t have any specific color, but we are keen to keep it in a grayish context. Now when I say “gray” I don’t mean that exact color itself. It could be achieved with one or a variety of relatable colors/shades—gunmetal, metallic, platinum, off gray, nickel,, charcoal etc. Best described would be silver with a drop of white to make it the color brighter.