We need a font designed!
We have a logo that we like the "Bruce" on. We enjoy the R how it has a road in it, but this is all we have for anything that you would consider a "font". We would like Capitals, Lower case, numbers, and characters such as (&, %, $, @, !, #) etc. The whole deal!
Our core values are; family, fair deal, market value pricing, automotive (we love the road icon in the R), large volume, "we love driving experience" and very happy clients.
Things that could be considered in designing this would be car items such as, tires, wheels, steering wheel, a clutch, etc.
You are free to be as creative as you would like, but it has to be readable. Not all characters have to be interesting (again, refer to Bruce logo how there is only the 1 character that is different) but we also do like the "blocky" ness of the logo as well, so keep that in mind!
For the existing characters that we have, we would like to keep (B R U C E) because this will continue being used, however we would consider a second set for these letters and we would be very interested in seeing it.