OneCommand - http://www.onecommand.com
My name is Lindsay, I run all Marketing and Corporate Communications for OneCommand. We provide multi-channel communication solutions primarily in the automotive retail and automotive manufacturer markets. We are well-known and well-respected within our market but need to polish some of our presentation materials to better fit our recently expanded product offerings.
At OneCommand we like to have fun, but we are a large organization and sensitive to maintaining a high level of brand integrity. The ultimate theme for this particular project needs to reflect our professionalism and polish - nothing too cartoony or wild.
The graphic developed will be used as the main dashboard for all presentations to current customers and future prospects. It will be the point that the rest of the overview drives from. The audience will be car retail managers. In general they are very type-a personalities that will quickly lose focus. We need to be able to quickly tell our story then dive deeper depending on the needs identified by the audience and the presenter.
I need a simple graphic that appears cohesive but that can be broken apart into four different sections that can appear independently or in a sequence. I am envisioning the graphic as more or less a puzzle with four unique pieces that work best when fit perfectly together. The presentation slide updloaded to the project will serve as a starting point.
The graphic itself needs to encompass the following details, by section...
Section 1 of the Puzzle: Best Practice Marketing
This includes seasonal campaigns (winter vehicle safety), holiday events (4th of July), OEM Promotions (0% Financing)
Section 2 of the Puzzle: Defining the Audience
This includes Data Mining, Data Segmentation, Data Enhancement and Compliance
Section 3 of the Puzzle: The Customer/Prospect
This is what all of our solutions center around
Section 4 of the Puzzle:
This includes our main media - voice, mobile, email, direct mail. The "right" channel is determined by our PURL solution that includes a preference management components, allowing users to set their communication preferences.
See slide #4 in attached PPT for reference