Bragging rights sells sports-oriented merchandise at the event expositions that are held the two days before amateur endurance sports events. Marathons, Triathlons, Century Rides - all of them require participants to build up endless hours of grueling training leading up to the actual event - which itself will often be 4-8 hours of flat-out, body-numbing, muscle-tearing competition. Even just finishing is something for which you gain ... Bragging-Rights.
The company sells sports-related products emblazoned with custom graphics that reflect the event. For our first event, we created graphics showing the classic Denver theme - mountains - and the marathon distance (26.2). It's time to get ready for our next events, and we'd love your help creating the graphics.
(Note: We will have multiple contests running at 99designs simultaneously - one per event.)
(Note 2: Our website is not yet online. Our logo is is shown in the attached file.)
The description above about Bragging-Rights says a lot about our target audience. They are endurance athletes. But they are your next-door neighbor. The typical big marathon where we sell products will have nearly 10,000 runners. This means the runners are coming from all walks of life and all locations around the world.
Most have trained for weeks - if not months - to prepare. They are often running in the event side-by-side with friends, who keep each other going through the pain.
Many wish to have products that reflect their participation in the event. They want to (a) be able to show others they completed the event (e.g. use their "Bragging Rights"), and (b) remember that they "did it."
For this event, we will be selling Sunglasses (and other items) with event-specific printing on the side-pieces. This implies several requirements:
1) The graphics must be short and wide. The side-pieces taper in height from front to back. So the tallest height is on the LEFT as you view the left side stem, and the RIGHT of the right stem. You may design it so we can reverse components for right/left. For example, in the Denver marathon we put mountains towards the taller end and text in the shorter end, reversing their positions on each stem.
The taller end height: 16mm
The shorter end height: 14mm
The width: 49mm
2) Please google around and find things that are icons in Philadelphia and use them in your graphics. Examples include the Liberty Bell, the "LOVE" sculpture, etc. This is what creates the event-related theme for the glasses that is the primary appeal for our buyers. (They can buy sunglasses anywhere; but event-specific goods are what they will buy.)
3) The artwork must be vector art; no bitmap images.
4) You can use either the word "Philadelphia", or "Marathon", but not both together. (Together they are a trademark violation.)
You may visit the Philadelphia Marathon website for design ideas. You may NOT use an icon that could be confused for theirs.
5) Artwork will be printed on several sunglass colors: pink, blue, grey and black.
6) 2 colors only.
7) Artwork in Adobe Illustrator only.