netTrekker is a leader in the educational technology market - we've been around for 10 years. We sell an educational search tool to K-12 schools and districts. Our product delivers safe, easy access to educator-approved websites and other digital resources to use for research and school projects. Our end-users are teachers and students. The people we sell to are generally school level or district level administrators - think principals, or district Technology Directors who buy our product for their school or district. Because we're in the education technology industry, we try to maintain a current, fresh, "Web 2.0" look to our marketing, while at the same time reflecting a company that is reliable and trusted by educators and students.
K-12 Educators. This e-card will be sent to our customers and prospects, who are generally school district administrators - technology directors, library directors, curriculum directors, principals. This audience is generally a bit more sophisticated and business-savvy - so although they are all "educators" they are not generally classroom teachers (some were in their past). So, things you might normally associate with education like apples, and crayons, and pencils are not the right fit for this audience. They are generally tech-savvy and have embraced many different technology devices - iPhones, laptops, etc. Again - think "Web 2.0."
Looking for a fully designed holiday e-card mock up. We will do the html code for e-card and deploy through our email marketing provider, Exact Target. PSD format preferred - unflattened.
The e-card should reflect a "holiday" theme, but should be holiday-neutral.
The design should be fun, and interesting, and stand out in someone's in-box. It should incorporate some happy, smiling kids, maybe in a winter setting, ethnic diversity a plus. It should reflect our commitment to helping kids.
See examples of the types of photos we like at the links below. If stock photos are used, please include links to photos that would need to be purchased. We like iStock Photo and have account there already.
See attached word document with messaging that needs to be included.
Open to suggestions on messaging, too. Feel free to use graphical treatments on messaging.