Create the Brand Mascot for Hitfox.com

Hitfox

B2C: We offer the most attractive online and offline video game deals in germany (groupon of video games). We also offer deals in gaming accessories and game related products (hitfox.com).

B2B: We provide affiliate marketing services in the european markets for browser game and mobile game publishers (hitfoxb2b.com).

Briefly describe what your business does:

B2C: We offer the most attractive online and offline video game deals in Germany (groupon of video games). We also offer deals in gaming accessories and game related products (hitfox.com).

B2B: We provide affiliate-marketing services in the European markets for browser game and mobile game publishers (hitfoxb2b.com).

Describe what you want designed:

We want to add further brand recognition by implementing a "brand character" strategy. This character will be used on our site, marketing activities (social media, landing pages, events, etc.), app, free merchandise (t-shirts, stickers), user customized avatar, etc.

The following are the design specifications:

- We want our character to be a fox (http://en.wikipedia.org/wiki/Red_fox) since this is incorporated into our logo and name

- Fur Color should match our logo

- Style: Cartoonish/Vector... Our goal is to pose and accessorize the character according to the setting in which it is in. Example: Modern Warfare 3: fox holding a machine gun, Street fighter: Fox wearing karate outfit shooting a fireball, StarWars Game Series: Jedi (dark or light side of the force) wielding a light saber and wearing hooded attire, etc.

For this project we want the regular “Fox” which will be the base of our strategy. Please Note: Since the position and style will eventually be changing often, we would like a character that is easily manipulated/flexible/accessorizable.

The following are examples of what we are trying to achieve:

Little Big Planet Examples:

http://i3.squidoocdn.com/resize/squ…et_plush.j

http://farm4.static.flickr.com/3048…e021e5.jpg

http://www.seventhfuryblog.com/wp-c…c_blog.jpg

http://images3.wikia.nocookie.net/_…t_Ezio.jpg

South Park Examples:

http://www.southparkstudios.com/avatar/

http://fc05.deviantart.net/fs48/f/2…tty666.jpg

http://www.derbishoff.de/Flovatare/…&Itemid=37

http://media.photobucket.com/image/…merica.png

- Words that represent the character's style: fun, hip, mischievous, cheeky, social, clever, smart, heroic, and always finding the best deals for Hitfox users (does not have to fit all the Words)

- Face: 4-5 Interchangeable expressions. Doesn't have to have a mouth, its up to you... Please use your creative expertise

- No background

Note: Since this will be part of a long-term strategy, we want an artist that will be able to continue providing their services