Completed contest

BULK Wine Brand!

BulkWine needed a new other design and created a contest on 99designs.

A winner was selected from 186 designs submitted by 56 freelance designers.

186
entries
56
designers
1
winner

One of the designers who made it happen

Winner - jimvalenti
Very easy to work with. Gave me many samples and a great final design. Will definitely work with him again!!!!
- Jeff Hockings

How BulkWine started their other graphic design journey

Company name

BULK SAV or BULKSAV (i.e "Bulk" is the brand name, and this particular "flavour" is Sauvignon Blanc, hence "Sav")

Overview

Hi. We're a New Zealand wine company and we're launching a new brand. Just about everything about this new brand will be a departure from the 'normal'. I'm sure you've heard that many times before but in our case we really think it's true!

- It's called "Bulk" and there will be a range of different varieties. But we're starting with just one: Sauvignon Blanc called BULK SAV.
- The wine will be in clear glass 'swing top' bottles (excellent for re-using and recycling)
- It won't have an adhesive label, rather the graphics will be printed directly onto the glass
- The bottles won't go into a cardboard box as normal but into a recyclable wire cage!

The main thing we want to achieve with this design is to have a visually striking, bold departure from 'normal' wine labels. This brand is not shy, it's loud!

Tell us a bit about who you are and the people you reach

Can anyone out there come up with a design that is chic and contemporary but also conveys VALUE? Tough one, I know, and we're wary about ending up looking like like Vodka, or designer water.

So, BULK is the 'brand name'. But BULK SAV is specific to this design contest.

The target market is pretty broad. I wouldn't be too concerned about age demographics, however, we can comfortably wave goodbye to serious, fine wine connoisseurs, they won't be after our BULKSAV.

A word on what the BULK brand is trying to achieve: in continental Europe it is still commonplace for people who live in, or nearby wine producing areas to go to their local wine 'co-op' or independent small winegrower and fill up their own containers and flagons with cheap, often very cheap, wine. It's not fabulous, dinner party stuff, it's just good honest plonk, and when bought in bulk it represents fantastic value for money. It keeps the household from running dry! We love this idea and want to bring something of this principle to our marketplace.

BULK is about good honest plonk for cheap. But not feeling at all ashamed about it, we want to make it cool, and celebrate all that is positive and pragmatic about buying in bulk. We think BULK is great, and not in the least bit negative.

Requirements

One clear steer for this brief: please no 'traditional' references to wine and the wine industry.

So, no bunches of grapes, no barrels, no vine leaves, no curling tendrils etc.

I see it as basically a text-based brand. I envisage the word BULK to totally dominate the graphics.

Perhaps the photo I have attached can serve as direction here. Poor quality picture sorry, but it shows the sort of direction I am leaning for design. And I happen to like the vertical orientation of the text, but am open to ideas.

Clean. Modern. No 'obvious' references to old fashioned notions of wine.

The are certain mandatory bits of information that we have to inlude on the bottle, so please incorporate the following into your design:

- Our brand name: BULKSAV or BULK SAV
- Variety: Sauvignon Blanc
- Region of origin: Marlborough
- Country of origin: Wine of New Zealand
- Vintage: 2011
- Volume: 750ml
- Alcohol Content: 12% Alc/Vol

Colour? One colour, probably, for economic reasons. I like green, especially dark green. But I'm happy to consider whatever may look best. Remember, there will be pale coloured white wine, inside a clear glass bottle.

Gold package

US$595

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

PSD
AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$145
Small publisher of eBooks and print-on-demand editions
design by rh_design design by Keekee360 Design design by Jeremy Pudlowski
56
entries
16
designers
A$145
I need the attached sketch to be produced into a graphic design that I can take to a tattoo artist!
design by nDmB Original design by nDmB Original design by nDmB Original
19
entries
8
designers
US$145
Dentistry
design by dizzyclown design by stormyfuego design by stormyfuego
86
entries
12
designers
US$145
Link provides staffing and productivity solutions
design by acegirl design by acegirl design by acegirl
98
entries
12
designers
US$145
Touring DJ and electronic music producer
design by g_kriszta design by g_kriszta design by g_kriszta
43
entries
21
designers
US$145
MMA equipment for fighters and fans
design by DaveML design by Rockballew design by Rockballew
97
entries
19
designers

We saved a spot for your other graphic design contest.

Get started now
US$145
We Provide Scientific Consulting Services to FDA regulated companies
design by Stephn design by nu design design by nu design
13
entries
2
designers
US$145
Box with gears inside (includes mock and PSDs)
design by Richard Lyth design by SLKTR design by SLKTR
23
entries
6
designers
US$295
We are one of the leading german online marketing seminar providers
design by ls_design design by ls_design design by ls_design
23
entries
3
designers
US$145
RKL Building Specialties Co
design by ProfessionalTouch design by resize design by resize
9
entries
5
designers
US$295
Real Estate Education - Template needed for training videos
design by Ibrani design by Ibrani design by PPD
89
entries
18
designers
US$145
We develop personal productivity app for Windows Phone
design by Paolojustin21 design by Enumae design by Enumae
88
entries
9
designers