We need an eye-catching and unique book cover design that will be featured on the cover of an upcoming book, on our website and in banner ads.
NOTE: The #1 objective of this cover is to SELL the book off our online shelves! Attract attention, stop them in their tracks as they browse our site or see our banner ads, grab their attention, and make them think "I MUST HAVE this book!"
The Primal Blueprint
The Primal Blueprint
Your "Re:evolutionary" Way of Eating, Exercising and Living to Become
Naturally Lean, Improve Fitness, Delay Aging and Avoid Illness
Author's Name to Be Included on Cover:
The "Primal Blueprint" is
a health and wellness philosophy and methodology that uses our evolutionary
(genetic) heritage as a blueprint for leading a healthy lifestyle. A summary of
the Primal Blueprint can be found here.
Primal Blueprint is associated with Primal Nutrition (a health supplement
company), Mark's Daily Apple (Primal
Nutrition's health blog) and Mark Sisson (the founder of all three - PB, PN and MDA).
Potential Buyers of the book - People
interested in health, fitness, nutrition, losing weight, building muscle,
getting in shape, evolution and how it relates to health and wellness
1. I will check back frequently to give lots of feedback
2. We assure you that we will be choosing a contest winner.
3. The copyright for the winning book cover design will be wholly owned and
all rights reserved by the company sponsoring this
- Book Dimensions: 6" x 9" trade paperback, spine width 5/8"
- We want the book cover to
convey the feeling of science and technology without being too cold or
uninviting.- We want the book cover to somehow express the basic premise
of The Primal Blueprint: A set of simple instructions (the Blueprint) that
allows you to control how your genes express themselves in order to build the
strongest, leanest, healthiest body possible, taking clues from evolutionary
biology (that's the Primal part).
- We want blueprint art to somehow
(either directly or subtly) be reflected in the design.
- We are open to
icons/images being included (DNA double helix, cave art for example) in addition
to the text, but it isn't required.
- We imagine blue and/or earth tones (tan, ochre, green etc.) to be the featured
colors, but are open to any creative interpretations.
- Clean, bold design.
- Easily scalable. All art needs to be in
vector format like that produced by Adobe Photoshop or Adobe
- We want the reader to get the concept just by looking at
the book cover. The key concept is that the connection between our primal past and our modern lives is locked up in our genes and it is up to us to unlock this potential. Here are a few examples. You don't have to go in this direction, but they should give you an idea of how illustrative we want the cover to be. 1. Classic Sistine Chapel image of God and Adam touching fingers substituted with modern businessman in suit touching fingers with a hairy hunter/gatherer. 2. Classic human evolution diagram with primate in crawling position evolving to upright modern man juxtaposed with a similar diagram, but with modern baby, child, teen, young adult, full-grown adult. Again, these are but ideas to get you thinking down the right path. Feel free to use them, but they are not required.
- We want the emphasis to be on the word "Primal". This means that "Primal" should scream out and jump off the page. This also means that the imagery should relate to our primal, ancestral past.
- This is a suggestion but we are open to other interpretations. We like the idea of the word "Blueprint" in the title to be displayed in a blueprint font; meaning with white lines criss-crossing on all sides of the word against the background of the look of a traditional house blueprint.
- An equally important aspect of the book that needs to be portrayed on the cover is that of optimal health and fitness. We want the book to appeal to anyone that wants to be lean, ripped, muscular (not body-builder muscular) - a somewhat idealistic version of both man and woman. Also important is that we want the book to appeal to both sexes.
- Kitschy '60s
- Too "techy", too web 2.0, too minimalist, or too
- We don't want the book cover to be similar to logos/design
found on our websites (Primal Nutrition, Mark's Daily Apple).
- Hard-to-read fonts.
- Cartoony Characters