WHAT WE DO:
Stern Ventures is an end-to-end investment bank dedicated to raising capital and brokering strategic partnerships from $5 to $300 million for technology and communication companies.
Stern Ventures guides clients through the entire deal process from strategic planning to successful closing. We add value for our clients by identifying and negotiating with the best qualified institutional partners and streamlining the due diligence process.
Stern Ventures leverages deep industry expertise and an active network of 6,750 financial and 29,310 strategic contacts to help clients achieve their strategic objectives.
- Executives driven by competitive spirit. They spearhead strategic initiatives for companies to expand, acquire, merge, or recapitalize.
- Typically CEO, CFO and VP of Corporate Strategy, 25 to 59, income is >$200K. Well educated and well off. Busy as hell.
- Want to know clear and concise value proposition upfront.
Format: White Paper, double column, with one thinner column being mostly white space with occasional quotes and icons/infographics (Not set in stone, open to design suggestions if you feel single column is better)
Typography: Clean, Simple, Lots of white spaces, easy to read, intermixed with appropriate icons an infographics.
Style- Consistent with the Website Design. (http://liveprojectserver.info/sternventure/) Simple, clean, elegant, uncluttered, professional, sleek, lots of white space, think Apple, intuitive, sophisticated yet FUN, easy to read
Values - Trust, Credibility, Quality, Integrity, Competence
Colors - PANTONE 18-4434 TPX and appropriately matched blue hues See website mockup (http://liveprojectserver.info/sternventure/), different shades of gray, LOTS of white space
Motifs - Thin gray lines, triangles, diamonds, hexagons, and trapazoids, geomtric, sharp edges, (See logo attached)
Photo Stocks - Open to using photo stock. Slight preference for world maps, U.S. national park landscapes, and San Francisco cityscape. Avoid cheesy front-facing photos. Prefer a focus on action rather than a focus on individual.
Avoid - too many moving parts (occasional eye-catcher is OK), too much color, complexity, clutter, cramped information, dense text, cheesy front-facing model
EXTRA - Would love ideas for content-relevant icons and infographics. Prefer simple gray and blue icons. *helps me with the decision-making in selecting the finalists*. See website mockup for ideas http://liveprojectserver.info/sternventure/.
SAMPLE WHITE PAPERS:
http://www.penandbrushcommunication…papers.pdf - Conservative, clean and professional
http://www.marsdd.com/wp-content/up…inance.pdf - Simple, clean, lots of white space, gray hair line separation, call to action.
http://environicspr.com/us/wp-conte…-Paper.pdf - content-relevant icons/graphics. A little on the busy side, but good lay out and appealing.
http://www.silverpop.com/Documents/…verpop.pdf - bold and daring, yet professional
http://99designs.com/other-business…dia-222730 - Single column design that was visually appealing
http://www.buoy-graphics.com/cloud-…r-ads.html - double column design that is also visually appealing. Text is made more digestible through the use of white space and content-relevant icons/graphics
http://www.d15design.com/portfolio/…ite-paper/ - Looks good, but avoid front facing models