I am targeting young adults (ages 16-26, mostly male). I am looking for a creative, original, edgy design that will appeal to this demographic.
One color palette that I like is #a9c33f (Green), #4b4f55 (Dark Gray), #fff9eb (Off-White), #015699 (Blue), #eeeeee (Light Gray). I think the green is sporty, the other colors are fairly neutral, and the blue adds a splash of accent color. I'm TOTALLY open to other palettes though. I also like the idea of using unexpected angles and lines. All straight lines can be boring.
The only brand inspiration that I've come up with so far is Red Bull. Not the whole “Red Bull gives you wings” campaign -- I mean the risk-taking, high adrenaline events such as cliff diving, sky diving, pub diving, canon shooting and other similar risk-oriented events.