patrickBi got their new app design by running a design contest:
Create an awe-inspiring health+retail app
Check out patrickBi's App design contest…
Games & Recreational
We need a head-turning design for an health-meet-retail app --- with a gamification twist. Launching this Fall. Our strategic goals with our app is to: - help us establish a strong brand identity - be conversational in our tone and choice of words, put the user at the center - cultivate credibility in the health/wellness sector - demonstrate value Our personality is: - mass appeal (WT is for everybody, not just athletes) - playful (it's fun getting outside, walk to new places and meet new faces) - rebel (we're a health/wellness disruptor) - urban & retail oriented (by design) - movement (by design) PLEASE, have a look at the provided files. Some of them are giving cues on the artistic direction we're targeting for. We're in the wellness, everyday life, leisure walking business. Not into the fitness/cardio, competitive, brace-yourself-for-a-challenge side of things. You may refer to our website for more explanation on what we do: https://walk.today (site is to be upgraded soon and is in NO WAY an artistic direction) The winning designer will earn additional 1-to-1 contract to design all the missing screens and states not presented in the current design brief. Sneaker design is OUT-OF-SCOPE. Simply provide basic placeholders. Another contest will be run just for sneaker design. HIGH LEVEL CONCEPT =================== SELECT AN ACTIVITY => WALK => ACHIEVE GOAL => GET REWARDED IN STORE - A player can select up to 3 activities - Player can follow its activity progress towards completion on a "dashboard" - Dashboard exist in a minimized format so player may browse additional activites or its wallet while still keeping an eye on the most immediate activity/reward he's currently doing - Activity browser simply presents up to 20 activities to choose from - Wallet simply list everything the player have earned so far: both real-life rewards and sneakers - Up to 3 sneakers can be equipped on a single activity, boosting the step count and/or other effects - Once equipped, a sneaker disappear from the wallet (so it is used only once) - Once claimed, a reward disappear from the wallet (so it is claimed only once) - In the wallet view, a reward can be expanded to reveal more details and show the claim CTA - In the wallet view, a sneaker can be expanded to reveal a bigger version of the sneaker image, full description of its efffect, and some funny quote - A sneaker is equipped from an activity and not the other way around. (There are no mechanism to select an activity from the sneaker detail view.) Examples of activity and associated reward offered on Walk Today: - Walk 5K steps today and earn a free premium coffee @ local coffee shop - Walk 50K steps this week and earn an exclusive t-shirt from a local retailer - Walk 200K this month and earn a free night at a countryside inn Examples of sneakers: - Common: "Worn-out Sneakers": => one-time 500 extra steps applied towards completion - Rare: "Silver lining running shoes" => go faster, additional 10% foot steps (each step account for 110% of normal value) - Legendary: "Mercury the Winged Messenger" => remaining steps are down to 1. Make only 1 additional step and activity is completed! Tadam!
We basically love 3 things: immersive design, quality icons/artwork (where applicable), and slick transitions/animations. See attached logo. We do not want the app to be green. Green *may* be highlight color but not base color. Please do NOT HESITATE to work with the best, most engaging and memorable icons/illustrations available. We're going to buy them separately. We believe having one foot in the retail industry and one foot in the health/wellness industry provides us with an almost unlimited potential for app design. :) See attached : 1) Walk Today logo 2) basic wireframe for 4 key screens 3) some examples of random things we like... Not to be taken literally. 4) added example of a no-icon design + our white over transparent logo
The general UX guidelines we have in mind are : - simplicity - a content-centered experience - in-app gestures paired with animation - full-screen experience (when applicable). The scope of the current contest is about the following screens which 4 of them are provided with attached annotated wireframes: 1) MAIN SCREEN (DASHBOARD) - Eye candy - The main narrative is about the immediate goal: "X steps until free latte at XYZ". Up next, another reward. Later, yet another more distant reward. - Live animation in the header part should focus on basically 3 things: podometer activity, steps countdown, and time left. So basically numbers and countdown rather than progress %. 2) ACTIVITY BROWSER - User browse through a bank of up to 20 activities to choose from. - Selected activities are added to user dashboard. Up to 3 maximum. - A minimized version of the dashboard remains on screen while browsing. 3) ACTIVITY DETAIL - Clicking on an activity expands it to reveals more info, goes almost fullscreen 4) REWARDS LIST - User can scroll through it's rewards and sneakers - Clicking on one reveals a detailed view (see app description for details) - A minimized version of the dashboard remains on screen while browsing. 5) REWARD DETAIL - Reveals a bit more info about the reward and a CTA to claim it
What to avoid
- Content is king: avoir overcomplicated design elements, focus on staging content and smart/efficient animations/transitions. - No tab-based navigation - No hamburger menu - Beware: not all pictures supplied by retailers are artistic and contemporary looking... a fat juicy cheeseburger close-up picture can wreak havoc in a too light and aery design Final consideration - We can force the retailers to use their white version logo if required by your UI
CA$2,639 Gold package
Every design category has flexible pricing for all budgets. App design starts at HK$4,899.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their app design.
Designers across the globe delivered design magic.
patrickBi collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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