Yateld was great! He was always available. He was always quick to respond and create new logo versions or different file types of logos. He was very flexible in fulfilling requests. A real joy to work with him. I would work with him again every time based on how responsive he was.
The designer was professional and from the start dedicated to find what was best for us. Once the initial design selected he also spent some time iterating with us to fine tune the last details.
Great experience and very happy of how it went!
Was very happy with the logo design for this project.
How andrekovensky started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Financial planning software which empowers individuals to make smart money moves through quick easy steps, visualization of options and simple explanations. Target demographic are professionals between ages 30-45 of all genders (skewing towards women) that have recently accumulated enough money to invest but don’t know where to invest and don’t have the time to learn.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo is friendly and inviting, which takes the intimidation out of finance. It feels modern and youthful to resonate with the target demographic. It should imply upwards financial growth through movement of text or image mark. Clean lines to convey professionalism and trust. Symmetry to give the sense of balance and control. The wordmark is unique enough to stand on its own but the image mark should be strong enough to symbolize the wordmark in the future. The ideal word and image mark lock-up would be proportionally balanced in a square tile.
Examples of the gold standard logo design for me would be This American Life, Chanel and National Geographic because the word mark and image mark are both strong on their own but the image mark conveys the word mark and carries brand recognition.