Simple, elegant, and relevant to our business. Proactive communication.
How jonathan.clarke started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
We're developing a trading platform for corporate insurance companies, to be used in London. It's a 300-year old market that is finally ready for iPads and digital contracts.
What industry do you think your business is most related to?
Accounting & Financial
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We've always treated "WHITESPACE" as one word, not two. Our logo in the past has just been a serifed font, all uppercase but with generous spacing between each letter. We're probably happier with something that starts from that rather than goes in a different direction.
Our iPad splash screen has an animation of some jewel-like solids (icosahedra, seeing as you ask) which move into a neat arrangement. See attached.