Completed contest

Women's contemporary fashion boutique needs fresh logo

bluefashion needed a new logo design and created a contest on 99designs.

A winner was selected from 198 designs submitted by 27 freelance designers.

198
entries
27
designers
1
winner

One of the designers who made it happen

Winner - Flavia Dora
Flavia Dora really listened to my needs and wants regarding concept, colors, and overall design. She got back to my in a timely manner and made all the changes I wanted and then some. I really appreciate her time and effort. I hope to maintain this relationship and use her expertise in the future as my business grows!
- Neeah

How bluefashion started their logo design journey

Company name

blue ivy

Overview

Hello! Let me introduce you to us. We are a contemporary women's clothing store located in a midwest resort area on the waters of Lake Michigan. We carry both american and european designers. Our merchandise is upscale and modern, but midpriced ($98 jeans, $38-$78 tops, $88-$178 dresses) The primary colors we use in our advertising and store are blue (of course), black and white with chrome fixtures to offset all the fabulous prints and patterns featured on our clothes. We have been in business for 10 years and we've become a destination stop for our resort clients. FYI our name was derived from combining my favorite color (blue) and a shortened version of my last name (ivy)

Tell us a bit about who you are and the people you reach

Our target audience are women ages 20-50 (married or single) that love current, modern clothing and jewelry that she may see in various media outlets. Hip moms with smaller children tend to be our biggest clients. However, our younger clients do like our clothes primarily because they're cute and they want something new to go out in perhaps to a club or on a date. Our older clients like our clothes because they make them feel pretty and modern. Our resort clients also like the fact they don't see our clothing at the "Mall", In turn, makes them feel they found something unique that they won't see "everywhere".

Requirements

We're pretty much open to most things. Just a few things I can think of off hand. Nothing childlike or childish, no cartoons or bright colors. This logo needs to draw a woman into the store knowing she'll find something feminine, yet modern. Sophisticated, but not cold (because we pride ourselves in giving friendly service) Modern glamour? Colors to use-blue/white/black, one or all. Thanks!

Custom package

US$314

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