How MyPhotoMentor started their logo design journey
MyPhotoMentor (for amateur and aspiring photographers)
We are in need of a logo/masthead for an instructional photography website.
Our goal is to be warm, friendly, inviting. We want to appeal to women without being overly feminine and off-putting to the men. Competing sites are by men and have a very masculine, “gear-head” feeling that we wish to avoid.
Tell us a bit about who you are and the people you reach
Amateur and aspiring photographers, more women than men, primarily ages 18-40. They are passionate to learn more about photography but not necessariy highly technical. Aesthetics matter. They are looking for community, a place to “belong”.