Completed contest

Video game website needs an awesome web 2.0 logo

GMarshal needed a new logo design and created a contest on 99designs.

A winner was selected from 126 designs submitted by 28 freelance designers.

126
entries
28
designers
1
winner

How GMarshal started their logo design journey

Company name

GameMarshal

Overview

GameMarshal has already been an established brand in the video gaming industry in the early 2000's. Now just in time for the upcoming Electronic Entertainment Expo in LA, we're coming back!

We have spent nearly 2 years planning, designing and developing the website and its extensive back-end. We are looking to launch and establish a strong brand within the video gaming industry, and grow GameMarshal to compete for the market share between websites such as Gamespot and IGN.

The concept is very web 2.0. We want to keep our design and content simple, yet attractive. Clean, sophisticated, easy to browse, to read, to engage with. Website utilizes the latest ajax and jquery technologies and adopts usability concepts used by social sites such as Facebook and Twitter.

We are looking for a logo that represents our values and will become an easily identifiable brand within the industry.

A FEW MORE THOUGHTS: Take a look at the GameSpot logo. It's fairly small in size, but has a large impact. We would like to keep our header minimalistic (as you can see in the layout prototype attached below). The logo which will be displayed just underneath the navigation bar, should not overpower the header or distract visitors from the content.

The height of the top navigation bar is only 40px. And we would like to keep the entire header under 150px high.

I have also attached a screenshot of the layout of an article page (screen-2). You can use that as a guide for your logo design. The header (including the nav bar) is 135px high, but can be more. Ideally the logo would fit just underneath the nav bar and would not take away from the visitor focusing on the content just below the header.

Tell us a bit about who you are and the people you reach

Mostly males, 18-35 years old. Gamers.

Our target audience will match those of:

http://www.gamespot.com
http://www.ign.com
http://www.gamespy.com
http://www.shacknews.com

Requirements

No restrictions on color, but the logo must look excellent on a light background (#f6f6f6 specifically)

Should not use gradients. Should be able to print in two colors (or black and white)

Scalable (can be printed on pens or on a billboard)

We are open to all ideas. While the official name is GameMarshal, you are free to separate the words, use all uppercase, attach ".com" or do whatever you feel is necessary to better represent the brand.

Feel free to integrate an icon into the logo. I've attached a file below, it is a concept for a badge that was made for us in the past to be integrated into the logo. I am not too crazy about it, but feel free to revamp it and use it in your design. It is just a concept, its not required to be integrated, but if you have a fresh idea on how to update it and use it in your design go for it.

Below is also a prototype image of the website design indicating where the logo will appear.

Custom package

US$204

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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