I have created a new gym/workout accessory that I am trying to take to the market. I need an edgy logo that appeals to the target market and conveys the "I gotta have one...or two...or three" mind set. The logo is just the beginning, I plan on putting up displays in local gyms to start selling the product and gain some recognition. That design work will be in future projects.
The patented product is a towel that you take to the gym that gives you the ability to carry small items with you (keys, ipod, etc) securely and use a barrier between you and the nastiness other people forget to wipe of the equipment. It started of as One Gym Towel but the more I showed people, the more uses they came up with for it...thus the name change to The VersaTowel.
Attached is a previous logo for the product when it was call One Gym Towel to give you some ideas of usage.
Tell us a bit about who you are and the people you reach
Our initial target audience are active people that go to the gym. The initial product will be sold in gyms. We will also heavily target local colleges, high schools and other active lifestyle type organizations. Can be people of any age that are active.
Needs to grab attention!
Need image in vector format for proper scaling on future marketing. Would also like a PNG file for immediate web usage. Would like image to have transparent background. File should include layers and fonts.
No stock images or clipart please.
I am very excited about this product and project and will provide immediate feedback!