LeadSloth helps B2B technology companies find more potential customers online. We work with their marketing team to deliver more sales-ready leads (= qualified leads) to the sales team. Nowadays, most buyers are looking for solutions online. However, traditional marketing is offline, and is getting less and less effective: tradeshows, print advertisements and cold calling are not working anymore. We help our clients make the transition from offline to online.
To accomplish this, we provide a variety of services. We help our customers understand how to create interest for their products via Social Media, such as blogging, twitter, facebook, linkedin. We make sure their website is found in the search engines. We help them increase conversion, ie. getting website visitors to register for something. Then we design and implement automated email conversations that further educate the prospective customers. At the same time, we monitor the interests of prospects and assign them a lead score. If the score has reached a specific level, the prospect's contact details are passed on to the sales team.
Company characteristics that we'd like to see in the logo: unique (stand-out), innovator in the space, analytical (measuring results continuously), open communication, professional, premium pricing.
The audience are Marketing executives at tech companies. They are used to work with agencies. They know about technology, but are not necessarily technologists themselves. Their goal is efficient use of the marketing budget, with the main goal of generating leads (= potential clients). We target companies in the USA only, with a focus on Silicon Valley, Boston and Raleigh-Durham.
Why the name "LeadSloth"? "Lead" is for "Lead Generation". Sloth is for the animal. Many know it as a lazy animal. When hiring LeadSloth, even lazy marketers can be successful. Sloths move slowly, but they are surprisingly efficient. Within their environment (tropical rainforests) they are very successful. LeadSloth is an efficient and successful lead generation firm focused on a niche market (tech companies). So that's where the name comes from. Also, the movie "Ice Age" featured a sloth named "Sid": http://images.google.com/images?q=sloth+ice+age This popularized Sloths.
SLOTH BACKGROUND INFO: Unique characteristics of the sloth are the long arms and legs, and the 3 toes that stick out (they look like giant nails). The head is fairly small. In addition to a Google Image search for "sloth", you may want to view the high-res pictures in BBC Knowledge Magazine: http://www.nxtbook.com/nxteu/BBC/kn…00812/#/56. They often hang upside down below a tree branch (see page 57 in the BBC magazine).
Text: Includes only the letters "LeadSloth", with the "L" and "S" both capitalized. No subtitles or other words should be included.
Font: we prefer a font with a business look-and-feel, but not the omnipresent Arial. Something smooth, sophisticated and relatively unique.
Color: slight preference for use of bright green (Pantone 375, RGB 139-213-0). This is inspired by the color scheme of the Illbruck sail boat that participated in the Volvo Ocean Race (http://images.google.com/images?q=i…ck+sailing). Gradients are okay. full-color design is fine, but there should also be a black-and-white version.
Sloth Illustration: do not use the Disney illustration. Please create a vector drawing for the sloth, and do not use a photo in the logo. The illustration should be as simple as possible. This is an example we like: http://www.clipartof.com/details/cl…14239.html . Obviously, we need a sloth, not a gecko, but the gecko picture illustrates the drawing style we prefer. It is okay if the Sloth "hangs" on the letters in the logo, or somehow interacts with the text in the logo. We have a slight preference to see the entire sloth rather than only a head shot of the sloth. It is a plus if the illustration can also be used stand-alone (like the Nike swoosh without the word "Nike"). This is not required.
Aspect ratio: between 2:1 and 4:1 (width:height)
File format: PSD or AI