UGATS is a soon to be launched online store that sells toys and games to geek-culture folks. UGATS stands for the Ultimate Game and Toy Store. Action figures such as Star Wars, Transformers, The Simpsons, Walking Dead, etc. are right up our alley. So super hero movie tie-ins yes, Barbie no.
Games such as Dungeons & Dragons, themed Monopoly variants (Harry Potter, Firefly), Carcasonne, Warhammer 40,000, Munchkin, Warmachine, etc. This is gaming stuff for people who take their gaming seriously. While games such as Connect 4, Sorry, and Candyland may be stocked for completeness those buyers are not the target market.
If you need a better idea as to what games are stocked check out FantasyFlightGames.com, and GamesWorkshop.com for a good general idea in two sites.