We have a sense of humor. We also have the tech chops to back it up. All that's missing is a killer brand. That's where you come in.
We're combining high performance architecture and open-source content management, plus mobile and video platforms to create the ultimate scalable, extensible content platform. We have backing from major market players, but we're deeply rooted in our open source and hacker background.
When we started to describe it all, we kept coming back to 'firehose' as a joke.. but we think it nails the overall idea of the platform. Potential for massive, unprecedented throughput - the full package.
Firehose is the product platform under the parent/consulting company Station, to be hosted at http://www.stationindustries.com. We're combining the request for both logos to ensure a consistent style between the two.
It all goes public in 8 days. We want to nail it.
We are also hoping that this opens the door to the *rest* of the design work we'll need, including the various logos for the rest of our platform, business cards, etc.
We'll be courting major media customers (think record labels, cable networks, large content publishers) as well as other start-ups like us and developers who want to work on something great. (The developers get free accounts. We're building a community opportunity)
To be absolutely clear - this request is for TWO logos, one for Firehose, the product platform, and the other for Station, the parent company and consulting operation.
We're looking for openness, cleverness, and a bit of edge. This is a mature product - we just don't feel like it needs to be boring to be enterprise class. We have been working with the color palette of #3399CC, black, and silver on a predominantly clean white background. Logo should take into account ability to be converted to 1 color, 2 color, and CMYK and should be delivered as a vector-based file.
We are open to purely wordmark logos, but hoping for a brandmark for Firehose that actually incorporates the firehose concept in a literal way.
Overall, we're looking for inspired design.