How Andrew Muollo started their logo design journey
Turnaround Mindset, Inc
Predicated on two decades of experience, Turnaround Mindset, Inc. http://turnaroundmindset.com/ was created in 2007 with a simple purpose: to educate and advise individuals and companies on the application of turnaround management techniques and philosophies in underperforming companies - not just those on the brink of bankruptcy. Based on the premise that the seeds of poor performance are sown well before any true crisis emerges, management has an opportunity to thwart disaster through the rigorous application of basic business fundamentals...simple in concept, but not necessarily easy to implement.
We are looking for a logo refresh/update. We are looking for something with a more updated we want a logo that looks professional, clean, classy yet maintains the quality Business to Business Service performance we strive to maintain.
Tell us a bit about who you are and the people you reach
Small to Medium sized Business Owners and Managers looking for assistance in refocusing and restructuring underperforming companies.
Because our logo is relativity unknown a lot of creative license can be taken.
Logo will be used in a variety of places: letterhead, business cards, signage, PowerPoint presentations, website, and corporate literature (print and electronic). As a result, it will need to translate well in small and large formats. However, as the logo will play a central role in our PowerPoint presentations, this is the most important medium consideration.
The logo must also translate well into black/white (as black against a white background or white against a black background) and be able to stand out against a dark colored background.