Completed contest

TravelZipper Consumer Brand Identity

creestyle needed a new logo design and created a contest on 99designs.

A winner was selected from 65 designs submitted by 29 freelance designers.

65
entries
29
designers
1
winner

How creestyle started their logo design journey

Company name

Travelzipper

Overview

I'm an online advertising entrepreneur with nearly 10 years experience in online travel. I've built successful companies on the "work hard, play hard and have fun" method. I can be demanding on timeframes and responsiveness but I'm very loyal to folks that have been good to me. This is a side project for me. But if it works, I may scale it quickly into a full-on, travel booking portal. I have two other brands--worldzipper and globezipper ready to build out as well. If your brand can make people hungry to find and book a great travel deal, we have a bright future ahead of us.

Tell us a bit about who you are and the people you reach

Online travel planners who want to get a great travel deal online. (Who doesn't want a great deal?) 25-54 with a household income of $50k+. These customers have told a search engine where they want to go and have arrived at this site as either 1)their first stop in the travel planning process or 2)at the end (after viewing 25+travel sites). Finally--these users should have a sense of humor. The name is TravelZipper. It's a funny name. Memorable but funny.

Requirements

Want to make people hungry to find a great deal on Flights, Hotels and / or vacation rentals in descending order of importance. It's all about implying excitement, speed and savings with the concept of a travelzipper and adding a touch of humor.

Also want to capture the "excitement of the find" over the numbness of the search. The site is a travel price search website but I don't want to focus on searching. Want to celebrate finding. Travel is fun! Want to make the logo image reflect the excitement of finding a great deal on travel. Also want to accent the time savings. The website will make it possible for users to search 8 sites at once to find a great deal, rather than going to each site individually and searching one site after the next.

Design-wise, I don't like 90-degree right angles with borders. I like rounded edges. I'm thinking this uses hungry colors (red, yellow, orange...) but I don't want users to feel panicked. Just excited to find a deal.

Size-wise, I'd like this to be square or horizontal, not vertical.

The slogan next to the logo will probably be something like "Travel in a Zip" or "Un-Zip Great Deals".

Conceptually, I had some ideas but you are the creative one. I thought about having a globe that's being "unzipped" by the user. But maybe there are some visual elements that imply excitement, speed and savings.

Custom package

US$211

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