Nudge Tech OR Nudge Technologies
We're a group of young entrepreneurs who have started a growing & successful SaaS marketing service. We revolve around paid and organic search marketing for very specific customers.
We want to convey a solid but approachable brand to our customers (of all ages). We would like to keep the logo hip, but understandable. We want it to be very creative but legibly understandable and not "over the top". Keep in mind it will be used across letter head & other materials so having it work on white & black backgrounds will be a major plus.
We have named our self "Nudge" because of the type of system we have put together for automated marketing follow-up. We've thought of italicized fonts to insinuate "nudging" a customer - etc.. There have been examples of this out there and we do not want to copy it.
Ultimately our systems nudges customers through a sales process for high-end enterprise companies who have a lot of leads/sales coming through their sites. The logo should come off as a technologically sound search marketing company with perhaps a bit of branding for the function of the system "nudging" customers through a sales process.
Customers of all ages - should appeal to both younger and older audience for legibility and branding. We want the logo to be fun but it shouldn't be hard to make out what it is or says.
A logo that would work on both black and light/white backgrounds (for use on letterhead, materials, etc..)
A logo that says Nudge Tech or Nudge Techologies - we like both but would need to see how they play out in general design concepts before we would go with either. Simply replacing the name in your design with the smaller/longer version may work enough for us to get an idea.
A UNIQUE LOGO! - We do not like the typical corporate blue on black with some writing- put some swirls, make it web2.0'ish- do whatever! Just stay within our color schemes in the attached image mock-up and we're good!
We like badge style logos, rectangular logos and things of that nature. If you can pull off a clean logo with just font and some gradients, go for it.. bottom line is we just want our logo to really stand out in an otherwise usual group of 'styles' of logos.. Use your judgment from there.
Our site will use a bit of different colors, the example shown is just a very rough idea of the framework of the site. Blacks, Gray's and Orange is our primary set of colors... Variations of blue, green and others will hue in and out of the top portion of the site. The current >>>Nudge in use is a place holder and can be completely ignored as it is irrelevant. The logo however should be a consistent set of colors in any order (if you wish to submit more) but primarily the orange/black/grays.