Completed contest

Thorny Vines - A premier vineyard creating world-class wine!

Hornby needed a new logo design and created a contest on 99designs.

A winner was selected from 99 designs submitted by 20 freelance designers.

99
entries
20
designers
1
winner

One of the designers who made it happen

Winner - ping
Fantastic work, listened to what we wanted and delivered incredibly quickly!
- Wild Bunch

How Hornby started their logo design journey

Company name

Thorny Vines

Overview

We are a family vineyard growing several varietals of grapes along the Naramata Bench in the Okanagan Valley in British Columbia. We will be selling grapes as well as building a winery and bottling our wine for distribution world wide. We hope this project will set the tone for many designs from website to bottle labels to signage at the vineyard.

Tell us a bit about who you are and the people you reach

Our target audience is wine lovers from 25 - 85. While the typical wine consumer (would consider themselves) slightly more sophisticated, cultured, and adult, we would welcome a bit of fun and edginess in our brand.

The identity needs a dual focus - a bit more conservative for the baby boomer generation who will be investing in the operation, but also appeal to the growing demographic of 20 and 30-somethings that are purchasing our wine.

Requirements

-Elegant and timeless, clean and professional look
-Simple with few colours, but not just black and white. It's important there is a coloured version, but the logo will be burned on to wine barrels around the vineyard, so it must work well in a monochrome as well.
-Great typography is important
-Not cluttered
-There is a theme of rosebushes everywhere in the vineyard, including a rose in the design would be good.
-Other graphic design elements are also welcomed if they work well - a vine, grapes, rolling vineyard hills, etc.
-We think it would be fun to include a bit of a cheeky hidden design that highlights the "Horny" in Thorny Vines somehow as well. It's important it be subtle so as not to distract the older conservative crowd, but would still be recognizable to those in the know. Something like having the "T" in thorny be stylized in such a way that it can be read without. We're not really sure how that part will turn out, but are really excited to see what you all can do!
-Please no stock images or clipart

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Custom package

US$295

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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