How Helen Georgaklis started their logo design journey
99 things you wish you knew before...
Helen Georgaklis; owner of the 99 book series. We have 13 authors contracted to write 13 different titles. We need to create a visual brand for the book covers along with " 99 things you wish you knew before" being the logo. ( it's been trademarked) http://www.99-series.com
We need a template for the wedding book cover and for all the books to follow using different colors to match the subject matter. We also need to logo to be what we will use on each book, our website and all other licensing and merchandising we are building. We're building a brand and we need it to be recognized, identifiable and fun! The 99 things you wish you knew before are self-help guides, in bullet point format that makes the books easy to read, quick accessible informaiton for the 21st given the fast paced world we live in. We are the new " go to" book series for all age groups, all genders and all topics! We are USA today in a gift book format!
Tell us a bit about who you are and the people you reach
We are targetting teens, women, men, families, singles, divorcees, widows, businesses, entrepreneurs, doctors, lawyers, bankers....
we're targetting anyone and everyone. We're producing audio,video, DVD's to hit every target market possible!
We need the " 99 things you wish you knew before" to remain a constant throughout the entire series. The "99" has to be significantly powerful as it will be the first thing one will see on the cover but not so impacting that the title gets lost. The "logo" ( 99 things you wish you knew before) must be obvious regardless of what colors are used. We also need a font that we can use for the actual titles following the logo, as well as fonts for the sub-title. We need the front cover, spine as well as the back cover designed.
We welcome all creative minds who see the vision of the series and understand that what we want is to have a color scheme ( please visit the http://www.99-series.com) that will make everyone know who we are just by the cover without necessarily seeing the title.
Identify the brand by the color scheme 1st., then the logo ( by font style) and then the actual title ( subject matter)