Guayabera Joe got their new logo design by running a design contest:
Texas Apparel Startup needs Festive, Bold, Bright, but Classic Logo & Color Scheme
Check out Guayabera Joe's Logo design contest…
Not certain on this, but if there was a 'descriptor' included it would be: Performance Guayaberas. But not certain it has to be present on a primary logo
Company name: Guayamigos Product: men’s guayaberas (https://en.wikipedia.org/wiki/Guayabera) Value Proposition: slightly modernized guayabera look that has key visual telltales (4 pockets, pin tucks, embroidery), but made from performance materials that give it cooling properties, as well as being wrinkle resistant, machine washable, with stretch for comfort. Basically a more comfortable, breathable, cool guayabera vs. 100% thick cotton. Also, competitively priced (~$125/shirt). Will be sold direct to consumer online with no store presence (at first). Probably not wholesaled either to maintain brand. Also, shirts will be in standard cut as well as a slightly less boxy, more modern cut. Competitors: Dos Carolinas https://doscarolinas.com/ and Paris Texas Apparel Co (San Cristobal) https://paristexasco.com/collections/guayaberas ; DC is focused on custom shirt making, very high end, luxury, non-accessible, retail only (no online), priced $150+ with custom $250+. Paris Texas is online, more accessible, but no brand built around it. Shirt quality also a little questionable. Priced $125 Example of shirt material being used: https://www.twillory.com/collections/performance Example of guayabera design/style: https://doscarolinas.com/styles/ (some will have embroidery some will not, but basic look of all Dos Carolinas shirts will be matched) Literally the idea came from me wearing the Twillory Performance shirt and wishing guayaberas were made of the same material. Then realizing there are 2 market participants, one of which has a brand but no large online presence, and the other with no brand but an ok online presence. Don’t steal my idea!! Other company brands I like: I really like the wide acceptance and specifically the agave logo (but not the word font choices below) of Casamigos Tequila (stole their naming idea…) https://casamigostequila.com/ ; Even better, I love what Tecovas has done https://www.tecovas.com/ They’ve built a brand around high quality cheaper boots. Also, I like the idea of embodying the Texas mystique like what Whataburger, Buc-ees, HEB plus Tecovas have done well. The vibe I’m looking for: one phrase I’ve been playing with is “The official guayabera of ___” with the blank being: campfires, dove hunting, fiesta, nights out with friends, the office. Should be fun, laid back, accessible, the feel of high end but approachable. Modern. Name of guayamigos tying in with being about friendships. Texas pride. Branding thoughts: obviously, I’d like to center around a bold/memorable color scheme, and have a small emblem/logo that I could embroider onto one of the pockets of each guayabera
Other color requirements
Should be 1-2 colors that Guayamigos can 'own' ideally. Prefer brighter, more vibrant colors. Should shout 'Fiesta' but also 'Texas', in a way.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Guayabera Joe collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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