How davidandersson started their logo design journey
Who are you known as?
What’s your company slogan?
Tell us a bit about who you are and the people you reach
This is a brand name for a new agricultural and gardening product. The product is entirely new and a new product category.
It is made from biochar, a carbon-rich substance that serves as a "life matrix" for the soil. The product holds water and nutrients available to the soil microbiome and to the roots of the plants. The product is made from environmentally friendly biomass pellets.
It is supposed to be the Tesla or Apple of gardening products. Very high end and sophisticated. The customers are hip (urban) gardeners, wanting the best for their soils. We aim for the Swedish early adopter market and also further on an international market.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
The logo is supposed to be printed on packages, mainly made from a compostable bio-based material. The Millennium Biostimulant product is staying in the soil for thousands of years, and therefore we chose the name "Millennium". The name also implies that it is a new type of element (such as Sodium, Na) Therefore we use the suffix -ium. Biostimulant is more a description of the product type. So you can focus on making the word Millennium the main element in the logo.
We want you to use your own abundant imagination since this will be a brand new product category, but our own first ideas could be to use symbolism related to:
the hexagonal structure of the biochar carbon ring.
the rising sun
the fractal patterns of nature
the Fibonacci sequence