I attach the current logo.
We are looking for a fresh modern look and feel for our logo that looks "sexy" yet needs to be taken seriously. The magazine is generally read by professionals in the following fields CFO's, Financial Managers, Tax Managers, HR Managers, Payroll Administrators, Business Owners, Attorneys, CPA's, Accountants, Tax Consultants.
The website is http://www.taxtalkblog.com. The print magazine is an extremely high quality publication that has earned the respect as being the foremost tax publication on the South African market. We just feel that our current logo does not carry that forward, and hence we are looking for something that is really up there!
As a guideline, we would prefer the logo to consist of a modern font type and the colors to be black and red. Obviously that is a guideline and we would certainly look at other approaches.
The name of the company is Tax Talk and our payoff line is "Education | Information | Legislation"