Switch America to Clean Energy

SwitchToClean, SwitchToClean.com

SwitchToClean is a for-profit company dedicated to switching the United States to a clean energy economy and helping to solve the climate crisis by creating and increasing consumer demand for clean renewable electricity. SwitchToClean is both a business and a mission.

The SwitchToClean logo will serve as a direct to consumer clean energy marketing campaign, as well as a consulting firm to electricity companies who wish to increase their clean energy sales.

This brand look and feel is designed to inspire people to take action and spread the word about personal actions they can take to switch America to clean green energy.   It is a brand that has a specific progressive point of view and therefore should feel authentic, energetic and action-oriented.  This is not a corporate mainstream brand but also not a brand that is for crunchy hippies.  It is clean, comfortable, modern, cool and totally accessible brand.

25-54 year-old progressive Americans who:

-are online
-belong to environmental organizations
-are likely registered Democrats
-interested in taking personal "green" actions
-activists and advocates

SwitchTo Clean:
-is authentic
-is energetic
-is effective
-is for people like me
-is fresh and cool

The url should be part of the logo.

Colors we like:
Cool colors.
Ocean Blue
Sky Blue
Green

Fonts styles we like:
not futuristic
not all-caps
we like serifs with modern twist (Fast Company)
unique but not distracting