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How Will Kelly started their logo design journey
Challenge Golf is a new website for golfers. The site aims to do two things:
Provide the feeling of being a professional golfer to amateur golfers.
Provide a means by which golfers can compete with each other without having to play together.
To do this, the site keeps detailed statistics for each user just like the PGA Tour site keeps detailed statistics for professional golfers like Tiger Woods. The site also maintains leaderboards so users can see where they rank in various categories and against various levels of competition (filter by state, age group etc).
The site is live, but please do not refer to what is currently on there for direction.
Tell us a bit about who you are and the people you reach
Our target consumer is:
A serious golfer (thinks about the game almost every day)
A frequent golfer (play 10+ times a year)
Probably male (like 90%+)
Loves to compete
More than anything else, the logo should stress the feel of a professional sports league. For samples of this look at the logos for:
UFL (I really like the shield design of this one, but do not like the non-flatness)
One limit to this is that I do not want Challenge Golf abbreviated to 'CG' in the logo. But it would be nice if the logo could stand on its own somehow without external text like all of these do.
Color schemes are open... but should probably be red/blue or green/blue or something similar. Again think COMPETITION.
I am very excited to see what you the creative masses come up with! Thanks in advance for your help!