ubetfu got their new logo design by running a design contest:
Sports betting intelligence app needs a winning logo
Check out ubetfu's Logo design contest…
follow the smart money
Games & Recreational
We help sports bettors make better decisions by telling them what the best of the best are betting on, and we gamify betting by letting them challenge other bettors when they think they're wrong. Our target audience is sports bettors.
The words "follow the smart money" do not necessarily need to be incorporated into the logo, but this catch phrase will be all over our site and app, on every button users will click. The logo should be combative in nature, but it needs to show that you're smart for clicking it, that BetFu is credible as a financial institution and can be trusted, and that you'll be making money by clicking it. Here are some ideas and concepts that I'd be open to have you consider when designing this: Symbols: Yin / Yang, Chinese text Font: Traditional Kung Fu meets Modern MMA Character -- kung fu mixed into a chinese symbol with belts 1970s martial arts films - big lambchop sideburns and fros, hairy chests and flashy ki Hand-To-Hand Combat between athletes, Fist, Sports Represented, Arena Or Dojo, Blood, Ki, Black Belt with notches, Symbols of Victory – trophy, medal, podium, hands raised, glory Five Spirit Animals: Tiger, Leopard, Crane, Snake, Dragon; alternatively, the 12 animals of Xinyiquan, which further delineate player types Dragon -- contracting and expanding (e.g., various wager sizes) Tiger – courage (e.g., takes underdogs) Monkey – agility (e.g., places wagers in several categories and sports) Horse – speed (e.g., places lots of bets) Alligator – gliding (e.g., less bets with more power behind them) Cockerel – combative (all over the board) Hawk – soaring (sticks with the lines) Swallow – skimming (follows the leader and hits lightly) Snake – sliding (seeks to arbitrage and goes against himself to hedge) Ostrich – ramming (stubbornly sticks with his guns) Eagle – gripping (goes hard in single category) Bear or Eagle – stability (consistent bet stake, markets and types of bets) Five Elements: wood/spring, fire/summer, earth/transitional, metal/autumn, water/winter The Chinese symbol for "Fù" is 富, which translates roughly to rich, wealthy or abundant. The Chinese symbol for bet is 赌, though the word "bet" is not part of their language. The two symbols, when combined as "Bet Fu", 赌富, mean "gambling rich". Visually, the symbol for "bet" sort of looks like a man with a sword chopping at some target, and the symbol for "fu" sort of looks like a wide-stanced warrior or master observing the man with the sword. As we proceed, please consider how these symbols and/or the translation of "Fù" might be useful in regards to design. Consistent use of iconic martial arts characters and MMA symbolism. The division of our users: masters (top 5%), black belts (top 25%), white belts (middle percentile 25-74% and losers (bottom 24%).
US$499 Silver package
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
ubetfu collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Keen insight, very responsive. Got things right from the get-go and continued to adapt the design per my specifications. English language was a bit of a barrier, but all-in-all, a good experience. I recommend Fil.99.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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