How Dee Dee Cochran started their logo design journey
SIDELINES SPORTS BAR & GRILL
I was a bartender before venturing out on my own taking the risk and opening the doors of this sports related bar in Bend, OR. My true love is sports, all kinds, football, soccer, hockey, tennis and even golf. If there is any sporting event on you can find it at my bar. Now that I have been established for 7 years it this time to invest in a new look for my place. Just recently I remodeled all the bathrooms, repainted the walls, took out the pool tables and added a new lounge/sports viewing area and upgraded all TVs. We started promoting our grill pretty hard this year and have found ourselves getting quite the reputation for inexpensive but really good quality food and strong drinks. Consistency is what I strive for.
Tell us a bit about who you are and the people you reach
Bar is open for breakfast to 1am. So my target audience is early am "hangover breakfast" risers, sporting event watchers and weekend nights we are the the prefunk place for the dance clubs. With my new lounge area now I have more seating and my audience has widened. The bar attracts a nice regular happy hour crowd daily. Mostly blue collar workers getting together for a good chat and a nice pour. The nights when the events occur the crowd is males 21-40. The place gets packed with men and women. The customers dress casual and like the cocktails. We are known as Bend's Premire Sports Bar.
I would like a design that has some color or colors. I need to repaint my building front and would like to play off some of the logo colors. Something that will be desirable for merchandise like t-shirts and hats. Even though we are a sports bar we need a logo that is classy so women will want to purchase one of our shirts for themselves or their boyfriend. A logo that encompasses all sporting events and not just one. We are a place where you can see it all. Any event, any time of day! I envision the logo on the front of a shirt being simple with a name and then the back large and visible with a unique collection of sporting games. The name will be Sidelines Sports Bar. It needs to say Bend, Oregon somewhere since we have lots of tourists that come to our town. I would like est.2003 to also be included in the logo. Love the idea of all kinds of balls from different sporting events to be in the logo but I want my name to stand out.