How Spinal Solutions started their logo design journey
Based in Houston, Texas, Spinal Solutions is a brand new company that manufactures instruments, implants, and biometrics for spinal surgery applications. We are fresh, innovative, and young. We want our creativity and business savvy to be reflected in our logo. These products are going to be marketed around the country and internationally within the orthopedic surgical community. So we must develop brand recognition.
Tell us a bit about who you are and the people you reach
Orthopedic Surgical Community. Doctors, Medical Reps, Hospitals, Surgeons.
Try to creatively incorporate a "spine" into the logo, either as part of the name or the logo itself. We want the design to be fresh, unique, and not just an emulation of something currently out there.