Completed contest

Specialty mattresses store seeks new & fresh logo

Marketinguru needed a new logo design and created a contest on 99designs.

A winner was selected from 67 designs submitted by 10 freelance designers.

67
entries
10
designers
1
winner

One of the designers who made it happen

Winner - jn7_85
Great job as always!
- Samjm

How Marketinguru started their logo design journey

Company name

SOGNI D'ORO

Overview

We're an Italian family-owned retail store, specialized in high quality mattresses and everything needed to get a good night's sleep (pillows, beds, duvets, ect). We want to stand out from the competitors, that's way we've invested a lot of money to get a computerized tools that help people to choose the right mattress for everyone. We want to communicate this high-specialization with a modern/professional logo.

Tell us a bit about who you are and the people you reach

Plain and simple a quality mattress can help anyone; so everyone in reality are my target audience. If I had to specify a target audience it would include active adults that are experiencing discomforts with their mattress, don't sleep well, have back pain, want to stay healthy and active. My current customer demographics are mostly between 30-60 years old.

Requirements

I am looking for a logo to represent and re-brand our store "SOGNI D'ORO" (approx. english translation: "GOLDEN DREAMS", "SWEET DREAMS"). Obviously, the main part must be the word SOGNI D'ORO, the tag line must be I PROFESSIONISTI DEL RIPOSO (approx. english translation: THE SLEEP PROFESSIONALS), plus I would like to see a "body that sleeping" stilized, sophisticated image, incorporated somehow. I don't know if it looks good to put something related to the "night" (stars, moon), to the mattress and to the spine-column. I would like a clear professional logo. Colors can be variable, but I think it's preferable something in the blue tone, with a contrast color (but variations are welcomed). You could look to some sample logos I've attached. Inside the attachment you find my actual logo.
I am looking for a unique logo that stands out and says that I sell "better night's sleep", not just simply mattresses.
The type face should be clear, bold and easily readable, not capital letter.
I am anticipating using this logo for my print ads, brochure, on my delivery truck, as an upload for my website, facebook and other social media websites as well as for my new cards and stationary. I would like a format I can easily upload and that has the ability to be adjusted in size depending on where I place the logo.

Custom package

US$295

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We are a small church seeking to have a large impact in our community....
design by HemmepowerDesign design by JokerinthePack design by senfrie
36
entries
16
designers
US$299
by American Dreams
design by Olivine design by Olivine design by Olivine
172
entries
20
designers
A$399
Commercial Cleaning...specialising in office cleaning
design by Zhu2hui design by Zhu2hui design by Bluebubble
50
entries
17
designers
US$299
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design by Araisya design by rokhimbarokah design by Mbah Muhdi
30
entries
13
designers
US$888
We are rubber / silicone wedding band company. We make wedding rings for those with an active lifestyle...
design by heema design by heema design by cre8ivedepot
312
entries
84
designers
US$799
Nyrasta looks at problems and processes in companies across domains to identify opportunities for innovation & improv...
design by pyxz design by pyxz design by pyxz
430
entries
106
designers

We saved a spot for your logo design contest.

Get started now
CA$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers
CA$399
Films and Documentaries about Endurance Sports / athletes....
design by Tisha art design by smARTbrain™ design by double hand
105
entries
25
designers
A$399
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design by Enola design by VitoVitorino design by VitoVitorino
103
entries
20
designers
US$299
Law Firm...
design by Ghot Candy design by Ghot Candy design by Ghot Candy
45
entries
16
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers
US$299
Transfers services in Guanacaste Costa Rica; Transfer from airports, tours, hotels, private charters...
design by ZALMA_212 design by ZALMA_212 design by ZALMA_212
65
entries
19
designers