I come from a business/consulting background. I beleive companies have not executed and/or inadequately serve the younger male market (18-25, I dont however want to alienate the 16-40 market). I beleive there is an opportunity, an opportunity for company that is more agile and that manufactures in the USA instead of China, Vietnam, etc.
Tell us a bit about who you are and the people you reach
We are targeting the 18-25 male markets. I am going to play off the word alpha, meaning I want people to think like an alpha male, play like an alpha male, live like an alpha male etc.
I want create the same asociations as Nike and Under Armour. I want people to play off the brand image of being strong, attracting the girl, great physical shape, and great in sports .
Name: Alpha Wear
Product is going to be high quality and have two different lines (i.e resembling Calvin Kleins boxer briefs):
Elastic waist band is where the logo / name will appear on the product
I want the name to be clean but trendy and very strong (I like the Old English look but I feel its been overdone by Affliction shirts, etc.) The A in alpha needs to be bold as it may also appear on the leg of the underwear by itself.
I want the alpha wear or logo to be very recognizable.
The logo I am open to suggestions, but was thinking more along the lines of an outline of strong male (half body), wolf (could be the face, face and body, shadow of the face, shadow of face and body, etc.). The logo needs to be aggressive but not too childish. It Something that a younger business professional can wear and not be alienated.