Out of all the designs submitted this one was the most unique out of all of them
How INSERO started their logo design journey
The task is to create an eye-catching, modern, and professional logo for a new software product called INSERO Upstream
What inspires you and how do you envision the design for your business?
The logo is for a software product called INSERO Upstream that allows companies to capture data in the field on a mobile/handheld device. This can be scanning stock arriving into a Warehouse, scanning assets, capturing sales data in the field, etc. The product is very flexible in allowing the business to capture whatever data they require in a mobile way.
The product is called INSERO Upstream and the logo needs to incorporate this name and also visually describe the product i.e. capturing data with a mobile device.
For example, incorpoate a handheld device scanning a barcode with the INSERO Upstream name .An examle of the type of handheld we use can be found here: Symbol MC70.
- It must incorporate the product name INSERO Upstream, I don't mind if you use lowercase or uppercase with the word Upstream but INSERO is uppercase
- It must incorpoate a handheld/mobile device. This should be a professional looking illustration
- It should demonstrate the capabilites of our prodct e.g. scanning barcodes, selecting data from drop down lists, ticking checkboxes. All of this happens on the handheld
- I'm open to suggestions regarding color scheme