**IMPORTANT** We've seen a lot of proposals with actual fires and a very literal read. Would love to see some less on-the-nose designs.
We do a relatively unique kind of consulting where we help companies build out social impact initiatives and then build content machines around them. It's for the many organizations that are realizing they need to have a "social good" arm in order to be taken seriously by a millennial audience that overwhelmingly identify as activists.
With so many people screaming to get their messages heard, we like what a campfire represents: building a community that attracts an audience as opposed to attacking and overwhelming people by throwing money at advertising.
Words we've thought of that really embody our brand ethos: citizen, impact, community, activate, engage, inspire, holistic, guerilla, grassroots.
We want the logo to feel warm and campy but still sophisticated and above board.
We like hidden meanings and variable logos but we're not married to anything in particular.
Our slogan is: ACT, INSPIRE, ENGAGE
We're note sure if it should be incorporated into the logo or not... SO, if you have a cool idea that incorporates it, GREAT! If you think it's better without, that's cool too.