We are a social game studio looking to create real-time fantasy sports games for mobile/social platforms. What does that mean?
For the first time, you can play a game while watching the game. We want sports fans to have a new way to enjoy watching sports and let them compete against friends and the greater TapChamp community to see who is best!
We stand for creating social, fun, and engaging game experiences around sports.
Tell us a bit about who you are and the people you reach
We want this game to be enjoyed by all sports fans, including casual sports fans. Ideal target demo is someone 18-29 who uses social networks and likes to watch live games - we don't want this brand to only focus on hard-core sports fans.
Just like the brand name TapChamp is a cute spin on someone tapping their phone to compete, we want to make sure the logo projects a fun and playful image - something that communicates a champion. The logo should be able to be paired with different sports (i.e TapChamp Baseball, TapChamp Football, etc) so that we have a consistent brand experience that crosses all sports. It's important that the logo is visuallly distinctive at a quick glance and is not overly intricate in detail since it will need to be noticeable as a small icon (57x57) on an iPhone screen. We want to make sure this brand can work not only as an iPhone icon, but also well suited for a website and in the iPhone game as well. Something that could be stenciled or colored in would probably give some more flexibility as well.
Please look at http://TapChamp.com to see the current welcome page...there are some design elements that the logo should be able to mesh with. We do not have any requirements on what font or letter casing - try to play around with that and show us what you think would be best.
You do not need to use the current banner logo as direction...we would prefer that you have freedom to be creative and most importantly FUN!!