Great experience working with hbf. Provided a great logo and was extremely responsive to all changes we requested.
How Catherine Michaud started their logo design journey
South Shore Furniture
Who we are:
A recognized leader in North American furniture manufacture, South Shore Industries was established in 1940 and has been making furniture for three generations. Employing a team of over 1000 employees in three factories in Quebec, our assembled and ready-to-assemble furniture has a reputation for quality and excellence at affordable prices for today's family.
South Shore Industries Ltd will become a leader and a recognized brand in North America in the creation and the manufacturing of affordable furniture, using diversified components. Our products and services offering residential quality furniture will evolve in rhythm with our consumer's needs, in an enriched environment for our employees, and in a culture of innovation and sustainable development. We will facilitate the buying experience of our consumers by supporting their decoration projects.
Tell us a bit about who you are and the people you reach
This is a logo for a new collection we are creating.
It is called the Smart Basic Collection.
This collection is made of kids furniture at very affordable price. Very simple lines, offered in 3 different colors: White, Black and Chocolate wood finish.
Our market is mostly Mass Stores (Like Walmart, Target, Big Lots, Sears) And all over the internet (Target.com, Cymax.com, CSN.com, Walmart.com...)
We want to create this logo so that consumers who buy this affordable collection recognize it and might be tempted to buy other items from this collection in the future.
As for now, there are: twin platform beds, nighstand, 3 drawer chests, bookcases and home office desk.
So, targeted audience, people who want to save money by buying smart and durable furniture.