MedStar Payments provides a streamlined system for healthcare professionals to provide reward payments to employees and clinical research subjects.
Company’s mission statement & objectives: To provide healthcare professionals with an easy, regulation-compliant system for processing and disbursing payments.
My client is an entrepreneurial spirit who is on his fourth start up. See one of our previous projects (Pangea Prepaid) for a logo we did with 99 Designs. He likes simple, classy and creative.
Target market for services includes healthcare employees, working in HR & administration. Target also includes clinical trial administrators & researchers. Target market for rewards includes research subjects/participants and (potentially) any employee of the healthcare industry. Since the product is administered online, geography is not an issue. The healthcare industry, particularly in HR, does skew female, and it seems likely clinical trial administrators would follow the same trend.
- Logo Name: medStar Payments or MedStar Payments. I'd like to see it both ways.
- Tagline: Rewarding Healthcare Excellence
- No clip art or cartoons. Design should be professional/conservative.
- May want to play with an abstract representation of a "star" in the logo. Not a necessity but would be anxious to see some samples of this.
- Avoid red.