Completed contest

Show Us Your Creativity and Cleverness with a Fun Logo Design

Cookie Van Dough needed a new logo design and created a contest on 99designs.

A winner was selected from 250 designs submitted by 47 freelance designers.

250
entries
47
designers
1
winner

How Cookie Van Dough started their logo design journey

Company name

Cookie Van Dough

Overview

Cookie Van Dough makes designer cookies for all occasions. We bake sugar cookies in almost any shape you can think of and decorate them with royal icing in vibrant colors.

We would like an attractive, perhaps witty logo. "Van Dough" is a play on the name "Van Gogh", the famous artist. The owner is a young, tattooed, pink-haired woman who doesn't fit the mold of the traditional baker or caterer.

Here are some recent photos from the kitchen: http://cid-8d4eff7781ee4d1a.skydriv…ieVanDough

Tell us a bit about who you are and the people you reach

Our target audience would largely consist of women. Our customers are typically mothers or young women who buy our cookies for birthday parties, weddings, baby or wedding showers and other parties. We also do corporate events. The people who buy our cookies are usually looking for a creative alternative to the typical party favor and consider themselves unique and creative.

Requirements

We do not have a particular idea in mind for this logo, so you are free to play around and come up with any ideas you see fit.

However, if you'd like a little more direction, here are some ideas:
-play around with things relating to Van Gogh (perhaps a person with a bandaged ear?)
-an artists palette or paintbrush to convey the idea of artistry
-We will include a file that has a small picture that the owner typically uses as a caricature of herself. Feel free to play around with that image, or recreate it

Other guidelines:
*We are looking for an original work. Please no photos, clip art, or fonts that carry licenses
-We would like the file submitted as a vector file such as .ai
-If you have further questions, please feel free to contact us
-Have fun!

--added 11/17--
Here are some more things to take into consideration:
-A word about the chocolate chip cookie: We don't make them. The choc. chip is the first image that comes to mind when most people think of cookies and it is the easiest way to portray a cookie very clearly. However, because we don't make them, we feel this could give people the wrong idea of what to expect from us. We are more about what we can do with the decoration of the cookie, whereas the chocolate chip cookie conveys an image of a good old fashioned bakery. So use it with caution :)

-After having the contest running for a few days we have noticed a preference for something that will be reasonably easy to produce on vinyl or with screen printing. For that reason, it might work better to consider:
-An image with strong lines or clear borders
-Colorful, but limit the total number of colors
-More of a 1 or 2 dimensional look
-Keep it simple in terms of how much you have going on in the logo

Custom package

US$259

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