Awesome! We provided little guidance and he was able to come up with the perfect graphic for us!
How Martin4 started their logo design journey
Skiltec is a startup IT consultancy based in the UK, primarily focused on database technologies. Skiltec are young, bright & dynamic.
Traditionally databases are quite a dull area of the industry. Skiltec are very different to this - hence we are looking for a bold & sharp yet professional corporate identity.
Tell us a bit about who you are and the people you reach
Primarily the target audience will see the logo via the website (a shell is up at http://www.skiltec.co.uk using Wordpress). People viewing this will be primarily IT professionals, consultants, middle/senior management professionals
The logo will form the identity for skiltec.co.uk. A good design is likely to meet with further work for another startup which has an affinity with Skiltec. The colours do not need to match the website necessarily as the website can be changed easily. Please do not base the logo on the existing website. I want the website to based around the logo.
Bold, sharp logo design, easily recognisable, simple
- Should work across multiple media (screen, video, paper)
- I'd like to see a typeface choice that is quite thick/bold because it'll need to work nicely on video (Compression from Youtube and mobile video isn't kind to complicated graphics)
- One or two colours -- by all means use multiple colours.
- Should work in black and white too
- We'd like to see the words 'Skiltec' feature in the identity next to some kind of mark/logo (perhaps database / IT related?).
- Please be creative, we want something original, not a copy of something already done.
- To give you an idea of the kind of logos that we like I have put together a short list of websites below in similar industries that have the kind of fresh sharp logo we are after: