Our brand DNA is to offer men deals on product marketed by hot girls. We record infomercials which show cool products being used by sexy women (these are tasteful videos, PG-13). Our brand name, product selection, videos, color schemes should all be implicitly male. Most deal sites are implicitly female. We want to be exclusively for men without coming out and saying that we are exclusively for men.
Some of the things we will sell: electronics, tools, sports equipment, bar equipment, printable coupons to venues offering male entertainment (Dave and Buster's, sports bars, strip clubs etc.)
Men ages 18 to 40. Dudes without a feminine bone in their body. Our guy has always been a ringleader. Played sports in school. Belonged to a fraternity. Works in a white collar job (sales) or masculine hierarchy (Police, Marines). Loyal to the male lifestyle: drinks beer, plays in a local sports league, goes to Las Vegas for his bachelor party, shops at Best Buy, goes drinking in packs.
Rotocade needs a clean, word logo. The word "Rotocade" conjures the brand, so the logo should focus on the word. There should be an icon built into the logo (e.g. the Nike Swoosh) which can be extracted and displayed on its own. Masculine color and masculine finish is a must. The logo is meant to inspire action and movement.
The logo will fit into the upper left hand corner of our website and should be sized accordingly. See Woot.com, Groupon.com for size and placement. See Maxim.com, thesmokingjacket.com for male-inspired logos.
Finally, the company's logline is: "The Deal Is Yours" -- the logline should be in place near the logo.