How 321 Technologies started their logo design journey
We are a startup software company that just happens to be founded by rocket engineers from Cape Canaveral and Kennedy Space Center. Our tag line is "Rocket Fuel for Your Business."
Our software will be targeted at businesses and will be used to write, manage, schedule and perform work instructions: office procedures, manufacturing instructions, repair manuals, even launch procedures. This software will help companies make the management of their work easier and faster. It will be delivered through the internet as a service.
Tell us a bit about who you are and the people you reach
We are targeting businesses; in particular, enterprises with lots of complicated work to manage. Industries include aerospace, defense, manufacturing, pharmaceuticals, power, electronics, machine maintenance and repair, to name a few. So the people with whom we will be mainly interfacing will be technical types, management personnel and business owners.
We want to evoke power, speed, simplicity and ease of use. We need a professional look, but we want to convey too that we are a dynamic startup that is bucking the trend of hard to use, expensive enterprise software. The rocket/rocket engine/space theme must be incorporated.
This logo will end up being used in all of our media; website, presentations, print, etc.
We do not have any color schemes chosen yet; in fact we seek to leverage the color(s) in our selected design. Feel free to explore color schemes.
We will likely want to pursue further design work after this contest.
We will attempt to trademark this logo, so originality is important.
We will require both vector and bitmap formats of the finished work.