Thor Cheston got their new logo design by running a design contest:
Right, Proper Brew Pub needs a new logo
Check out Thor Cheston's Logo design contest…
Right, Proper Brew Pub is a neighborhood focused brew pub located in Washington, DC. We are focused on innovative craft brewing utilizing mixed fermentation and blending. Right, Proper serves delicious comfort food prepared properly. This is the type of neighborhood restaurant that our guests will return to many times. Our target market is young urban professionals and beer geeks.
Logo types to explore
We are not looking for a traditional brewery type of logo. We want something fresh yet timeless. Beer is sacred to us. Our guests will see a lot of dark hard wood, candle light, there will be a cavernous barrel aging room and bar downstairs. We picture a lot of hipsters inside and a lot of fixed gear bikes parked outside. The origin of the name is from my wife's southern roots. It is common to use the word "right" to emphasize an adjective or the definitive nature of a statement. Example: "that girl is right, pretty" or "he is a right, proper criminal". Our goal is to open a right, proper brewpub. As for colors I am am open. I like the elegance of black and dark blues, I would not be opposed to conservative uses of red and/or yellow. Rustic, vintage serif fonts I think would be great. I want to avoid imagery associated with Washington DC I am not opposed to tangible objects. Another thought I had was I like vintage rock and roll concert posters from the dc punk scene as well as art nouveau advertisements, and communist propaganda posters of the early 20th century. I know that those three things are distinctly different from each other but I think they give you an idea of where my tastes lay. I would like a very ornate logo with a lot of flowing organic art nouveau style forms I think the type face should be the most prominent aspect of the logo however I would like some additional imagery incorporated. I hope this helps.
US$695 Gold package
Every design category has flexible pricing for all budgets. Logo design starts at HK$2,399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
Designers across the globe delivered design magic.
Thor Cheston collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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