We are also looking for some sort of "iconic" element. Meaning something that could be imprinted on shirts, hats, etc. that is easily understood and recognized. As an example, one of our suppliers (Phil & Ted's) uses the "&" (ampersand) with two little "wheels" below it (they make strollers/buggys) in all of their marketing materials ... very recognizeable and completely tied to their image and brand.
We are looking for this design because we have never really branded our site. We have been in business since 1998 and have a name and foothold in online children's retail, but are trying to establish better brand recognition.
- We just don't want it to be a ridiculously complex logo.
- Yeah, and we don't want rainbows!