New restaurant logo for the working man

Abbott's Grill

Successful restauranteurs opening 3rd restaurant, with a new concept. We have created 2 very successful upscale restaurants featuring local produce and cutting edge cuisine. We are looking to differentiate this concept from our current concept.

Even though we are going to be serving high end food and beverages, we do not want to scare off potential customers with a super sheik, flashy logo. We want our reputation and personality to be approachable, friendly, distinctive, consistent, with a touch of class.

Concept Descriptors
1. Distinctive, touch of class
2. Approachable, warm, friendly
3. Value= upscale feel/ mid-scale prices
4. Local, community, fits in
5. Steady, stable, predictable, consistent
6. Energetic, fun, enjoyable
7. Professional, attentive, hospitable
8. High quality, delicious, the best products

We are targeting an existing market in a small town with very few quality restaurant options. This new concept is aimed to be very community oriented. It has a huge banquet room that can seat 100 person dinners. Creating the "community oriented" feel through our logo is very important There are lots of churches, lions and rotary clubs in the area. As well as a huge hospital and many Dr. Offices. So sophisticated, yet comforting and community oriented.

We are taking over an existing restaurant that failed and was very popular amongst locals. It's in a small town (Milford DE)
Lots of history, Shipyards, canal to ocean etc.

The restaurant can seat 265 people and we are reaching out to all social and economic classes. We are going to offer a $10 burger $3 beer and/ or a $35 filet $20 glass of wine.

We are naming the bar "Bald Jason's" to appeal to the everyday man. Bald Jason is a famous ex-pirate who was a famous ship builder in Milford years ago. We are not advertising the bar, people will just find out! So please only make "Abbott's Grill" logo

We really like this restaurant web site and logo especially.

http://www.burtonsgrill.com/index.html

Something simple, yet classy.

Font-Clean, easy to read, ledgable

Colors based on concept descriptors.

This logo will go on our sign, letterhead, website and business cards.

Be creative. The sign above the door has halo lighting effect and we are just going to replace the letters with new Halo lights. We are also designing and illuminated sign for the street that we want this logo on.

Have fun. Winner of the contest can have free bar tab for 1 month!