Completed contest

New restaurant logo for the working man

Second step needed a new logo design and created a contest on 99designs.

A winner was selected from 87 designs submitted by 30 freelance designers.

87
entries
30
designers
1
winner

One of the designers who made it happen

Winner - Nabil Kamal
Excellent design! Loved the work!
- Andrew Duggan

How Second step started their logo design journey

Company name

Abbott's Grill

Overview

Successful restauranteurs opening 3rd restaurant, with a new concept. We have created 2 very successful upscale restaurants featuring local produce and cutting edge cuisine. We are looking to differentiate this concept from our current concept.

Even though we are going to be serving high end food and beverages, we do not want to scare off potential customers with a super sheik, flashy logo. We want our reputation and personality to be approachable, friendly, distinctive, consistent, with a touch of class.

Concept Descriptors
1. Distinctive, touch of class
2. Approachable, warm, friendly
3. Value= upscale feel/ mid-scale prices
4. Local, community, fits in
5. Steady, stable, predictable, consistent
6. Energetic, fun, enjoyable
7. Professional, attentive, hospitable
8. High quality, delicious, the best products

Tell us a bit about who you are and the people you reach

We are targeting an existing market in a small town with very few quality restaurant options. This new concept is aimed to be very community oriented. It has a huge banquet room that can seat 100 person dinners. Creating the "community oriented" feel through our logo is very important There are lots of churches, lions and rotary clubs in the area. As well as a huge hospital and many Dr. Offices. So sophisticated, yet comforting and community oriented.

We are taking over an existing restaurant that failed and was very popular amongst locals. It's in a small town (Milford DE)
Lots of history, Shipyards, canal to ocean etc.

The restaurant can seat 265 people and we are reaching out to all social and economic classes. We are going to offer a $10 burger $3 beer and/ or a $35 filet $20 glass of wine.

We are naming the bar "Bald Jason's" to appeal to the everyday man. Bald Jason is a famous ex-pirate who was a famous ship builder in Milford years ago. We are not advertising the bar, people will just find out! So please only make "Abbott's Grill" logo

We really like this restaurant web site and logo especially.

http://www.burtonsgrill.com/index.html

Something simple, yet classy.

Requirements

Font-Clean, easy to read, ledgable

Colors based on concept descriptors.

This logo will go on our sign, letterhead, website and business cards.

Be creative. The sign above the door has halo lighting effect and we are just going to replace the letters with new Halo lights. We are also designing and illuminated sign for the street that we want this logo on.

Have fun. Winner of the contest can have free bar tab for 1 month!

Custom package

US$364

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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