We are looking for a standalone visual mark that will be used with the following texts:
- Life in Syntropy
- Vida em Sintropia
What we are:
“Life in Syntropy” is a media production studio and teaching farm
What we do:
“Life in Syntropy” is also the name of our open source online magazine/multi-writer blog which serves as an information- and knowledge hub about Syntropic Farming and Syntropic Lifestyle.
We produce articles, videos, illustrations, learning materials and (in the future) a database for plant-information on Syntropic Farming.
The name “Life in Syntropy” was the title of an award-winning video produced by us and it made Syntropic Farming known worldwide. We will use the Title-frame of the Video (sky, trees, sunrays and text “Life in Syntropy”) as banners on the social media pages and on our online magazine. See attachment.
For that there are two core things to be understood:
a) The concept of Syntropy as the opposite of Entropy: It is a force which causes living things to reach "higher and higher levels of organization, order and dynamic harmony”.
b) Syntropic Farming uses this natural force to create a form of agriculture that has the potential to radically change the way we produce food. By working with (and not against) the processes of nature we are able to establish productive ecosystems that provide healthy nutrient-rich food while being beneficial to the environment and economically viable.
The “How to’s” of Syntropic Farming will be around 85% or our content while the rest is more the philosophical viewpoint of a Syntropic Lifestyle.
Why are we doing “Life in Syntropy”:
Mankind is facing radical and threatening changes in the very near future that we already are able to perceive and measure: depletion and compaction of soil – which is the foundation of all life on this planet, the spreading desertification due to maltreatment caused in most of the times by harmful, shortsighted farming techniques, rapidly growing water scarcity, losses of productive land to growing megacities etc.
Syntropic Farming holds the key to increase biodiversity, restoring ecosystems, being independent from external inputs such as chemical fertilizers, pestizides, fungizides, herbizides and even water (we “plant water”) and even changing the microclimate in areas where it is applied (humidity, ground water levels and rainfall increase) while being able to be performed from small to large scale (also mechanized). It creates nutrient-rich, healthy food with large crop yields and has a constant harvesting due to it principle of working with succession.
Since so far there is only a precious few people knowledgable in the techniques we see it as our purpose to increase the reach and facilitate global changes by supplying in-depth knowledge.
We as “Life in Syntropy” teach onsite on our farm how it is done but the online magazine has the power to reach more people on a global scale to facilitate transitions worldwide.
What we do not want:
When it comes to a visual representation of our doing/believing, we would like to be easily recognized by our new brand – but since there are many other initiatives and techniques which are seemingly similar to Syntropic Farming (such as Agroforestry in general) we would like to avoid a logo that reminds of theirs.
So no trees, leaves and community people holding hands. Also check google search for imagery on “agroforestry logos” or “agrofloresta logos”.
Since we are undergoing an identity change and the old identity "Agenda Götsch" will prevail for some time, we need a logo that is very different from the first, see: http://www.agendagotsch.com
We are in our role not farmers, but high quality content providers/journalists on a complex topic.
What we want:
We strive for simplicity, clean, order, harmony, natural patterns, positive (as Syntropy does). It should be more wavey, curvey than straight or geometrical (e.g. rectangles, triangles). As for colours we are pretty open and think the shape should convince us first, not the colour.
Our target audience consists of young (25 - 35) people that are unsatisfied with the status quo and want to live a healthier life with a purpose. Many of them are new to farming, some are seasoned farmers seeking for new, more environmentally friendly and healthier food production. We have environmentalists as "consumers", large organizations too (that seek to support a good cause), scientists and philosophers (due to the change in ethics Syntropic Farming induces).