Attaching the current iteration of the logo. Note that we are NOT going for a country/western vibe, the firm name is actually taken from the Howlin' Wolf song written by Willie Dixon, a classic blues song that has also been covered by Luther Allison, Big Mama Thornton, The Rolling Stones, and the Grateful Dead among others, so think more rock-n-roll attitude than country! My preferred version is by Luther Allison, and I might suggest you listen to it on you tube....Loud and Proud! :-) Rooster needs to be sassier and the body needs to be more substantial (less skinny), as should the tail, possibly with a bit more definition to the tailfeathers (ie: more feathers/wisps without getting too busy). What I like about it: illustrates pride with the head up and the chest out, this should be maintained, along with the fact that the beak, comb (on the top of the head), wattle (the thing under the beak), and the feet are all separated from the body by void space, as this will allow for use of these elements independently in titleblocks for example. like that the beak and feet are yellow-ish with the remainder of the elements maroon-ish. Generally like the coloration, but proposals may vary based upon design. Like the all caps font (overlock SC), prefer that it be maintained as it will translate well to building signage and is highly legible, but am willing to see alternatives. Like the shape of the feet conforming to and perched on the lettering. like that the rooster is crowing, this should be maintained. Like that the comb somewhat resembles fire. Like the asymmetry. Overall, the logo needs apply to both black and white and color media. like the use of a simple colored graphic dot to separate the phrases in the slogan. slogan font is Nunito, again, not required to remain, but i like it as it is not too formal yet highly legible in both upper and lowercase for use in signage as well as in print media.